Applying Theory of Planned Behavior to Energy Drink Consumption in Community College Students

Authors

  • Justin A. Treloar, PhD, CHES
  • Diane K. Tidwell, PhD, RD
  • Ronald D. Williams, Jr., PhD, CHES
  • David R. Buys, PhD, MSPH
  • Brittney D. Oliver, PhD, CHES
  • Joyce Yates, EdD, CHES

DOI:

https://doi.org/10.47779/ajhs.2017.97

Keywords:

energy drinks, college students, Theory of Planned Behavior

Abstract

The purpose of this study was to assess energy drink consumption in a group of students (N = 629)
who attended a public community college using the Theory of Planned Behavior. A majority of students
(56.1%) reported they consumed energy drinks from rarely (once a month or less) to several times a day.
Students indicated negative perceptions of energy drinks for health but positive perceptions of consuming
energy drinks for alertness. Logistic regression predicted energy drink consumers versus non-consumers with
significant (P <.05) variables of perceived behavioral control, intention, and past behavior of consuming
energy drinks.

Published

2017-01-01

How to Cite

Treloar, J. A., Tidwell, D. K., Williams, R. D., Buys, D. R., Oliver, B. D., & Yates, J. (2017). Applying Theory of Planned Behavior to Energy Drink Consumption in Community College Students. American Journal of Health Studies, 32(1). https://doi.org/10.47779/ajhs.2017.97

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