Applying Theory of Planned Behavior to Energy Drink Consumption in Community College Students
DOI:
https://doi.org/10.47779/ajhs.2017.97Keywords:
energy drinks, college students, Theory of Planned BehaviorAbstract
The purpose of this study was to assess energy drink consumption in a group of students (N = 629)
who attended a public community college using the Theory of Planned Behavior. A majority of students
(56.1%) reported they consumed energy drinks from rarely (once a month or less) to several times a day.
Students indicated negative perceptions of energy drinks for health but positive perceptions of consuming
energy drinks for alertness. Logistic regression predicted energy drink consumers versus non-consumers with
significant (P <.05) variables of perceived behavioral control, intention, and past behavior of consuming
energy drinks.
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