Social Media Use among Health Education Specialists: A Pilot Study
DOI:
https://doi.org/10.47779/ajhs.2018.65Keywords:
social media, health communication, health education specialistsAbstract
The purpose of this study was to determine the extent to which health educators in various
workplace settings utilize social media for professional uses, and to determine what those uses are. A cross
sectional survey study design was utilized. Logistic regression found workplace setting to be a significant
variable, and odds ratios revealed certain settings were more likely to use social media. Facebook was the
most used form by all workplace settings except university faculty (LinkedIn was most used). The most
frequently reported purpose for was increasing awareness about health issues. While there are drawbacks to
using social media, it is being utilized within the field and can assist health education specialists in many
ways, including capturing new audiences and reaching program objectives.
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