Assessing the Impact of Gain and Loss Messages on Drunkorexia
DOI:
https://doi.org/10.47779/ajhs.2016.145Keywords:
alcohol, college students, high-risk drinking, drunkorexiaAbstract
The term drunkorexia refers to a maladaptive behavior characterized by caloric restriction and/or increased exercise to compensate for calories consumed from alcohol. The objective of this study was to compare loss and gain-framed prevention messages focusing on dietary issues and alcohol. Researchers employed a quasi-experimental design using repeated-measures. Participants (n = 211) received messages in person, via email, and via text message. Individuals exposed to gain-framed messages decreased alcohol consumption and reported a reduction in maladaptive exercise. None of the messages elicited increased drunkorexic behavior, indicating that educating college students about the calories associated with alcohol does not result in deleterious outcomes.
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