Beyond one size fits all: Predicting Binge and Social Drinking Behavior
Keywords:College Students, Alcohol, Binge Drinking, Social Drinking, Reasoned Action Approach, Health Behavior Theory
Abstract: The “one-size-fits-all” approach to design interventions to reduce drinking behaviors appears to be problematic since there are significant differences in motives and attitudes for binge drinkers compared to social drinkers. The purpose of the study was to identify psychosocial determinants of drinking behaviors among drinkers based on the Reasoned Action Approach. Attitudes, perceived norms, and perceived behavioral control predicted 44.5% variance for behavioral intentions ‘to stop binge drinking’ for binge drinkers, and 46.5% variance for behavioral intentions ‘to continue not to binge drink’ for social drinkers. This study highlighted the need for tailoring interventions based on drinking status
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